Digital Strategist
FemiDavid
Providing optimal solutions to Facebook Advertisers with focus on marketing strategies, trend and insights, acquisition and retention, ROAS, ROI for Small and Medium Businesses using Facebook's family of apps, tools and services that drives long-term business growth.
Consult for various business niche and verticals across sub-Saharan Africa (Ethiopia, South Africa, Kenya, Mauritius, Mali, Somalia, Ghana, Nigeria, Cameroon, etc).
• Deep research into advertiser’s business goals
• Recommend the right Campaign objective for proper analysis of their Ads accounts
• Understanding the Audience for targeting/retargeting
• Properly analyze and set campaigns to reduce CPC (cost per conversion) , increase ROAS (Return on Ads Spend) and ultimately Advertisers ROI (Return on Investment)
• Demonstrate ability to create, develop, and enhance customer relationships
• Proven track record translating marketing objectives into results for advertisers
• Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision
• Strong presentation skills, attention to detail, and a bias for proactively resolving issues
• Strong product knowledge and optimization skills
• Manage a high volume of Facebook accounts with a clear focus on up-sell/cross-sell/activate existing and new accounts.
• Report, analyze, and share key quantitative metrics, trends and insights internally and to partners.