Full-stack Digital Marketer
Greenleslieann
| Hourly: | $50 | Daily: | $150 |
| Monthly: | $1,000 | Contract: | Available |
Full-stack Digital Marketer
Fanatic lover of marketing whose foremost mission is to drive brand development and sales by creating clear, high impact customer experiences and journeys. Researched, planned and road mapped the end-to-end development and launch of the multiple microbrands and products driving $3.6M in revenue. Dedicated team player who has started numerous training and community-building initiatives that have driven 2x productivity.
Education / Certificates
Marketing | University Of South Florida
2007 | 2012
Employment History
Marketing Manager Of Product | Simpler Trading
January, 2019 - Till Date
Lead a team of creatives and developers to execute brand/product development strategy driving $3.6M in revenue for a $15M global finance education eCommerce company. • Launch new brands and marketing funnels with a $1M per year media budget bringing in 11X leads YoY • Direct content strategy for externally owned media including a Youtube channel content revision project resulting in a 2X of daily new subscriber count • Devise and implement strategies to increase conversion rate at each stage of cold traffic marketing funnels, including audience targeting, content type, web page, messaging, email nurture, and product component optimizations • Appointed marketing automation software administrator and drove the development of company standard operating procedures and email testing framework
Marketing / Advertising Manager | Nexstar Digital
September, 2017 - January, 2019
Managed programmatic media buys totaling over $800k in monthly ad spend for display, audio, and video using DSPs such as The Trade Desk, MOAT, and Simpli.fi for the #1 broadcast company generating $4.6B of revenue in the United States. • Winner of 2018 Nexstar Curiosity Core Value Award for demonstrating consistent initiative to product service improvement and employee engagement program coordination • Led special team in the formation of Nexstar Digital’s Campaign Insights Scorecard to establish product service baselines and resulted in 5% increase of video CPM overall • Developed team business practice library including onboarding manual, campaign template library, and set up testing best practice guide
Marketing Operations Specialist | Social Solutions
November, 2016 - August, 2017
Coordinated the automated execution of marketing programs for $500K+ quota carrying marketing team at the top nonprofit case management software company nationally. • Won Marketer of The Quarter Award for development and execution of attribution model revision project that resulted in the reallocation of $75,000 to marketing originated revenue • Project managed from end to end an operation remap between Marketo and Salesforce to enable new lead management and full funnel conversion tracking, laying the foundation for an Executive Scorecard • Wrote and presented Salesforce lead management training to each new cohort as well as and collaborated cross functionally to implement process improvements • Sourced vendors and monitored KPI attainment for all inbound marketing channels
Intermediate Order Entry Associate | Solarwinds
October, 2015 - November, 2016
Audited and processed global orders for a SaaS network, systems, and data management software company valued at $120M. • Reviewed purchase orders and direct payments totaling over $15k per month for compliance with a variety of regional and international regulations • Joined special project team for the testing and implementation of a queue automation feature in Netsuite to improve department operation efficiency
Business Development Specialist | Advantage Solutions
June, 2014 - October, 2015
Served as a retail channel sales agent for a portfolio of over 50 consumer packaged goods brands for the second largest industry agency, generating $2.1B in revenue. • Planned and negotiated promotion calendars as well as new product entry into stores • Hosted tradeshow booths for clients to demonstrate new products, build customer relationships and source new leads • Won 2nd place for marketing plan competition during initial professional leadership program designed for new graduates to learn business analytics, sales, and marketing
