Product Marketing, Brand Management
Brendan1245
| Hourly: | $25 | Daily: | $100 |
| Monthly: | $500 | Contract: | Available |
Product Marketing, Brand Management
Brendan enriches the workforce, consistently adding value to the productivity of any organization. He upholds a personal commitment to excellence within challenging work environments that foster career development. Motivated and detail-oriented, Brendan is a marketing professional with flexibility, versatility, and the ability to maintain a sense of humor under pressure. He excels as a branding and social media expert. Brendan is a driven and accomplished executive in marketing, advertising, and public relations. His expertise spans advanced brand management, consumer insight management, as well as proficiency in media planning, negotiating, and buying.
Education / Certificates
Advanced Brand Management Certification | Brand Management Academy
2022 | 2022
Business Analysis · Integrated Marketing · Brand Management · Marketing Management · Digital Strategy · Communication · Marketing Communications Planning · Marketing Strategy
Post Graduate Diploma: Media Management & Integrated Marketing Communications | Alphabet Media Academy
2022 | 2022
Advertising · Integrated Marketing · Marketing Management · Digital Strategy · Communication · Marketing Communications Planning · Media Buying · Media Relations · Marketing Strategy
Employment History
Media Executive, Channels Management | Maximedia Global Communications Limited
March, 2017 - Febuary, 2021
Engaging in strategic media buying and vigilant media intelligence monitoring, I successfully navigate the realms of ACCESS BANK, JOHNS HOPKINS (NURHI - Nigeria Urban and Rural Health Initiative & TCI - The Challenge Initiative), APPLE & PEARS, FHI360 (ALIVE & THRIVE - Early and Exclusive Breastfeeding), SANEF (Agent Banking), and LVCKY BET (Responsible Gaming). From media negotiation to strategic buying and monitoring, targeting, and campaign development, my focus remains on ensuring a remarkable 101% ROI and delivering substantial value addition for each client. • I seamlessly orchestrated collaboration between internal business divisions, agency partners, and local vendors, ensuring the timely and cost-effective delivery of all marketing communication materials. Additionally, I meticulously compared agency and vendor marketing expenses against established budgets, ensuring financial alignment with strategic objectives. • Efficiently overseeing project timelines, I've successfully managed deadlines and monitored key milestones through every stage of completion. By closely collaborating with clients, I aim to understand their unique needs and challenges, offering solution-oriented campaign themes that not only address their concerns but also align with their overarching objectives. This approach ensures a tailored and effective strategy that resonates with the client's vision and goals.• Engaging in strategic media buying and vigilant media intelligence monitoring, I successfully navigate the realms of ACCESS BANK, JOHNS HOPKINS (NURHI - Nigeria Urban and Rural Health Initiative & TCI - The Challenge Initiative), APPLE & PEARS, FHI360 (ALIVE & THRIVE - Early and Exclusive Breastfeeding), SANEF (Agent Banking), and LVCKY BET (Responsible Gaming). From media negotiation to strategic buying and monitoring, targeting, and campaign development, my focus remains on ensuring a remarkable 101% ROI and delivering substantial value addition for each client. • I seamlessly orchestrated collaboration between internal business divisions, agency partners, and local vendors, ensuring the timely and cost-effective delivery of all marketing communication materials. Additionally, I meticulously compared agency and vendor marketing expenses against established budgets, ensuring financial alignment with strategic objectives. • Efficiently overseeing project timelines, I've successfully managed deadlines and monitored key milestones through every stage of completion. By closely collaborating with clients, I aim to understand their unique needs and challenges, offering solution-oriented campaign themes that not only address their concerns but also align with their overarching objectives. This approach ensures a tailored and effective strategy that resonates with the client's vision and goals. Skills: Integrated Marketing · Brand Management · Marketing Communications Planning · Media Relations · Marketing Strategy
Senior Media And Communications Specialist | Phd Media Nigeria Limited
March, 2021 - Till Date
Overseeing media negotiation, strategic buying, and monitoring for prominent clients including UNILEVER, SC JOHNSON, KIMBERLY CLARK, FLOUR MILLS NIGERIA (FMN), PLADIS, and GAIN. Committed to maintaining a high standard of campaign execution with a 95% compliance level and ensuring the timely submission of necessary documents for seamless receivables and payment processes. • Strengthening client relationships through close collaboration, attentively identifying their needs and challenges. Offering solution-oriented campaign themes that resonate, ensuring a client-centric approach to project success. • Playing a pivotal role in the success of strategic planning by providing support to planners in the implementation of relevant strategies and meeting crucial deadlines. Dedicated to delivering high-quality media products, emphasizing strict compliance with policies and processes to ensure excellence. Additionally, actively supporting team leads in reaching revenue targets for both core functions and support units, contributing to the overall success of the team. • Efficiently navigating project timelines, managing deadlines, and closely monitoring milestones throughout every completion stage.• Overseeing media negotiation, strategic buying, and monitoring for prominent clients including UNILEVER, SC JOHNSON, KIMBERLY CLARK, FLOUR MILLS NIGERIA (FMN), PLADIS, and GAIN. Committed to maintaining a high standard of campaign execution with a 95% compliance level and ensuring the timely submission of necessary documents for seamless receivables and payment processes. • Strengthening client relationships through close collaboration, attentively identifying their needs and challenges. Offering solution-oriented campaign themes that resonate, ensuring a client-centric approach to project success. • Playing a pivotal role in the success of strategic planning by providing support to planners in the implementation of relevant strategies and meeting crucial deadlines. Dedicated to delivering high-quality media products, emphasizing strict compliance with policies and processes to ensure excellence. Additionally, actively supporting team leads in reaching revenue targets for both core functions and support units, contributing to the overall success of the team. • Efficiently navigating project timelines, managing deadlines, and closely monitoring milestones throughout every completion stage. Skills: Brand Development · Branding & Identity · Marketing Management · Communication · Marketing Communications Planning
