Content Strategist/digital Marketer
The My name is Adewale Adewumi. I'm a Freelance Content writer and Strategist. I have worked as a freelance writer, proofreader, and content creator for more than 6 years. I have created engaging content for various online platforms. As a content writer, I pay attention to details and tell stories that connect with the audience. I've written blog posts, social media posts, newsletters, landing pages, and more for different industries like fashion, travel, technology, SaaS, and marketing. Here are some of the projects I'm proud of: • I increased traffic by 25% and conversion rates by 15% by writing SEO-friendly blog posts for a popular online fashion retailer. • I helped a travel agency grow their followers by 10k and their engagement by 50% by creating catchy social media posts. • I achieved an open rate of 40% and a click-through rate of 20% by designing and writing newsletters for a respected educational institution. You can check out some samples of my work at these links: LinkedIn Portfolio: https://www.linkedin.com/in/oracle69digitalmarketing WordPress Portfolio: https://oracle69digitalmarketing.wordpress.com/portfolio-oracle69digital-marketing I'm excited to join your team and contribute to your success. I'm confident that I can create content that will attract and captivate your target audience. I'm also eager to learn from your experts and grow as a writer. I would love to talk to you more about this opportunity. You can reach me at 2348039271978 or [email protected]. Thank you for your time and consideration.
Education / Certificates
Political Science | Open University Of Nigeria
2015 | 2019
A Bachelor's Degree in Political Science is a deep academic exploration of how politics, government, and international relations work. Holders demonstrate skills in examining political trends, policies, and problems. This degree shows a dedication to logical reasoning, equipping individuals to engage intelligently in political debates and cope with intricate socio-political situations.
Content Marketing And Seo Fundamentals | Semrush Academy
2020 | 2020
The "Content Marketing and SEO Fundamentals" diploma represents expertise in creating impactful content aligned with search engine optimization. Holders showcase skills in crafting compelling narratives, understanding SEO principles, and driving organic visibility. This certication acknowledges a holistic approach to content strategy, emphasizing the synergy between quality content and effective SEO practices. With this diploma, individuals are equipped to elevate brand visibility and engagement through strategic content marketing.
Email Marketing | Hubspot Academy
2020 | 2020
The "Email Marketing" diploma signies mastery in leveraging this powerful digital strategy. Holders demonstrate expertise in crafting compelling email campaigns, understanding audience engagement, and optimizing for results. This certication acknowledges a comprehensive understanding of email marketing's nuances, from segmentation to analytics. With this diploma, individuals are equipped to drive effective communication, engagement, and conversions through strategic email campaigns.
Employment History
Content Strategist|website Auditor | The Seer Writers
October, 2015 - September, 2018
Create content for the company websites, analyze website traffic, and implement ways to optimize website performance, using SEMRush tools. Develop a content strategy to grow organic (SEO) traffic and revenues for the company. Research on each topic to understand the business rationale for each event in my portfolio. Design and distribute newsletters for email marketing campaigns, HubSpot tool. Manage content distribution to online channels and social media platforms to increase web traffic, using Hootsuite. Create promotional texts and materials (ads, infographics, banners, etc.) using Canva and Photoshop. Conduct keyword research, competitive & backlink analysis, and use Search Engine Optimization (SEO)/ Google Analytics (GA) best practices to optimize the content and to increase traffic to the company website, using Keyword Planner, Ubersuggest, and SEMrush tools. Publish content that is SEO optimized using best practices and SEO tools. Create compelling headlines and body copy that will capture the attention of the target audience. Design and implement creative marketing strategies to disseminate content.
Freelance Content Writer | Heroes Hills
January, 2010 - August, 2015
Create content for the company websites, analyze website traffic, and implement ways to optimize website performance, using SEMRush tools. Develop a content strategy to grow organic (SEO) traffic and revenues for the company. Research on each topic to understand the business rationale for each event in my portfolio. Design and distribute newsletters for email marketing campaigns, HubSpot tool. Manage content distribution to online channels and social media platforms to increase web traffic, using Hootsuite. Create promotional texts and materials (ads, infographics, banners, etc.) using Canva and Photoshop. Conduct keyword research, competitive & backlink analysis, and use Search Engine Optimization (SEO)/ Google Analytics (GA) best practices to optimize the content and to increase traffic to the company website, using Keyword Planner, Ubersuggest, and SEMrush tools. Publish content that is SEO optimized using best practices and SEO tools. Create compelling headlines and body copy that will capture the attention of the target audience. Design and implement creative marketing strategies to disseminate content.
Freelance Ux Designer | Freelance
January, 2018 - Till Date
As a UX Designer, my primary responsibility is to design intuitive and user-friendly interfaces that greatly improve the overall user experience. I conduct thorough user research to gain a deep understanding of user needs, behaviors, and pain points. Utilizing this knowledge, I create wireframes and prototypes that effectively communicate the design vision and functionality. Collaboration is a key aspect of my role, as I work closely with cross-functional teams including product managers, developers, and visual designers. By engaging in collaborative discussions and incorporating feedback, I ensure that the nal design solution aligns with business goals and user expectations. Throughout the design process, I prioritize usability testing and feedback gathering to validate design decisions and make iterative improvements. This data-driven approach allows me to continuously rene and optimize the user experience. In addition to technical skills, strong problem-solving abilities, creativity, and effective communication are crucial in my role. By combining empathy, analytical thinking, and a usercentered mindset, I strive to deliver exceptional user experiences that meet and exceed user expectations.