Brand Marketing Manager
Lilyletsoalo
| Hourly: | $18 | Daily: | $125 |
| Monthly: | $2,250 | Contract: | Available |
Brand Marketing Manager
I have been working as a Marketing professional since 2016 and greatly understand the creative and technical sides of Marketing in today’s society. I hold a Bachelor’s of Business Administration in Marketing Management from IMM Graduate School of Marketing, where I completed my degree with 9 distinctions. I am extremely passionate about understanding consumers’ changing behaviours and how best to create work that speaks directly to shoppers, how and where it is most impactful. As Marketing Manager of Mr D, I managed and lead a team of 5 Marketing associates, worked closely with the creative, brand, CRM, sales and operational teams to ensure a full service and supported experience for our customers. I also managed our partner relationships with restaurants, helping them get great ROI through running promotions and having effective advertising space on our platform. I also spearheaded the first Black Friday campaign for Mr D, which saw Mr D have it’s highest gross selling day yet at R30M. I am a creative and insights driven Marketer. My skills are in: Marketing Strategy Campaign Management Social media management Project management Copywriter Commercial plan Campaign analytics Brand Management Sincerely Lily Letsoalo https://www.lbbonline.com/work/55449 https://www.linkedin.com/in/lily-letsoalo-750513127
Education / Certificates
Bba In Marketing Management | Imm Gradute School Of Marketing
2013 | 2016
Employment History
Marketing Manager | Mr D Food
July, 2022 - March, 2023
Responsible for Leading Daily Meal Time Campaigns to active customer segments using Braze.Developed Weekly Promotional campaigns around cuisine themes.Responsible for the implementation of Partner Promotions and Merchandising in-app.Created and maintained Marketing Calendar. Worked closely with Creative Team in executing Partner and Mr D Creative Briefs Lead a team of 5 (Marketing Associates and Digital Marketing Assistants)Managed a Monthly Promotional Budget of R5M.Campaign Analysis and Reporting.Managed Restaurant Partner Relationships.Implemented Strategic Customer Retention and Frequency Campaigns.
Product Owner: Direct To Consumer | Ab Inbev
April, 2021 - June, 2022
Overseeing the Tech and Solutions side of Firsti.co.za Part of the Team that launched the first ecommerce platform in the Africa Zone for AB InBev Performance Tracking, Improvement OpportunitiesAgile Project Management Budget and Controls Management Introducing MarTech Tools to the organization for campaign OptimizationLaunched DCO campaigns for Castle Lite and Flying Fish that increased engagement rates by 12% and decreased CPA by 17% Lead Direct To Consumer Pilots for Nigeria and Uganda
Brand Manager: Brutal Fruit | Ab Inbev
March, 2020 - March, 2021
Responsible for Managing the Brutal Fruit Spritzer Brand and Reputation. Creating a more aspirational and premium brand identity. Lead the Repositioning Brand CCI from “Success Tastes Better Shared” to “You Belong” – from initial consumer research, Focus Groups, gathering insights to consulting and briefing agencies on Key Visual and film production to launch. Launched Brutal Fruit Ruby Apple Spritzer 300ml Can- adding sophistication to the outdoor occasion. Developed the Commercial Plans for The Suite and 300ml Can Lead the creation and implementation of Social Media campaign #BrutallyResponsible during lockdown that trended over a period of 3 days on Twitter Conceptualized and implemented the First Brand E-Commerce Campaign- Brunch Packs on Bottles that included social media, influencer marketing and PRManaged a Budget of R30M.Campaign Tracking and Reporting on SAP, Google Analytics
Marketing Assistant | Blue Chip Lubricants
October, 2016 - Febuary, 2019
Market Research.Social Media Management.Content Management. Website Management.Packaging Design.Email Marketing.Social Media Artwork.Sales Team Support.Marketing Presentations.Marketing Strategy.Exhibitions and Events.Analytics and Reporting. Involved with the relaunch of the BCL Website (design and writing). Increased Social Media Following by 200%.Initiated and managed an SEO campaign that moved Blue Chip Lubricants up to the first page on Google results (from the 9th page) organically when searching Lubricants South Africa and Lubricants Gauteng. Award winner at the Automechanicka show in 2017.
