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anelstofberg

Digital Marketing Coordinator

anelstofberg

My skills and knowledge have certainly been challenged, nurtured and grown to be the hard-working employee I am today.  I believe I can add value to your company as I am able to accomplish tight deadlines with precision through excellent time management skills and dedication. I have planned and executed various marketing strategies based on set objectives including the analysis of the success of the campaigns through various platforms.  As Public Relations Officer at Cape Town Society for the Blind. My role stretches from above-the-line media offerings such as radio interviews and press releases to project management of an online learning platform for the disability industry.  I am currently being mentored by our Business Development Manager, Veronica Pronk, to reach my full potential.  Another critical point of my current position was the establishment of our brand identity through all customer touchpoints, new and improved websites, social media, awareness activities, events and the media.  Social Media and Website management and analysis has become an integral part of my duties as I plan and schedule, design posts, and write content. I also manage the content, design and execution of email marketing campaigns via Mailchimp. I have to ensure that the database is regularly updated to ensure minimal email bounces or low click through rates. I've been introduced to the technical side of packaging, packaging compliance, digital media portfolio and website management.  I am assisting with setting up their e-commerce store for direct sales to the public. I have worked with creative agencies to brief artwork, advertisements and other marketing collateral such as POS, signage, brochures, colour cards, fan decks etc. At my current employer I am occupying a role specializing in Digital Marketing. From social media management to website maintenance and update. I continuously look for ways to improve the company digital footprint and convert sales with all digital efforts. I have also managed a few projects from launching a podcast to maintaining and building relationships with external brands in regards with collaborations such as app integrations, social media plans and coordinating of digital marketing efforts.
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