Social Media Advertising
I am a creative and result-oriented Marketing Communications professional with a proven track record of using digital marketing strategies to generate quality leads, revenue, manage customer experience and customer retention through brand advocacy and community marketing strategies. My over three years of experience spans Brand Management, Content Creation, Social Media Advertising, Corporate Communications, Customer Relations and Customer Retention.
Education / Certificates
Linguistics And Languages | Federal University Of Abuja
2012 | 2016
Community Marketing Expert On Facebook For Business Sbg Program | Teleperformance
July, 2019 - Till Date
Identifying and qualifying small and medium businesses in the Middle East and Africa region as brand advocates of Facebook for Business/members of The Boost with Facebook Leaders Network (BLN). Accomplishments: - Use of Facebook product knowledge (Ads Manager, Blueprint, and Page Manager) to discern and identify potential advocates of Facebook for Business and member of BLN. - Written over 50 compelling success stories of small and medium businesses in Middle East and Africa. - Successfully interview an average of 60 small and medium businesses in MEA monthly to audit their business success in relations to Facebook. - Consistently surpassed the 85% Quality Assurance benchmark with an average of 90% rating monthly.
Marketing Communications Manager | Alpha Mead Group
January, 2019 - June, 2019
Managing all branding, marketing and corporate communications of a strategic business unit in the Group (Alpha Mead Training Centre, AMTC). Responsible for increasing brand awareness, generating leads and driving sales. Accomplishments: - Lead the planning committee for the 2019 edition of The Nigerian Facilities Management Roundtable, which hosted a 100 C-Suite executives from various industries. - Designed and implemented the 2019 marketing strategy for Alpha Mead Training Centre. - Increased digital marketing leads generation by 102% and Social Media ROI by 42%. - Increased website traffic by 56% using email newsletter and social media strategy comprising of LinkedIn, Facebook, Twitter and Instagram. - Designed and managed a digital campaign that led to a 50% increase in inquiries from inbound calls and emails. - Developed content for the digital and print media as well as marketing materials such as brochures, banners and fliers.
Customer Experience Representative (Cer): | Alpha Mead Group
June, 2018 - December, 2018
In charge of managing customer escalation and complaints. Carrying out C-SAT surveys to monitor customer satisfaction and implementing strategies to improve customer sentiment while reporting the result of the survey to the executive management team. Accomplishments: - One of the Pioneers of the Organisations customer experience Initiative. - Consistently surpassed the 85% customer satisfaction benchmark with an average of 90.2% customer satisfaction score. ? - Consistently achieved an average of 90% response rate on surveys issued. - Achieved a 90% closeout rate on all customer complaints and escalation from client engagement meetings carried out.
Internal Communications Officer | Alpha Mead Group
Febuary, 2018 - May, 2018
Writing publications and Press Release to announce the company's news, benefits and information, making use of SharePoint and Jungle Mail365 to deploy weekly Internal Communications Newsletter. Accomplishments: - Designed and Implemented the 2018 Q1 and Q2 Strategic Plan for the Company's Internal Communications. - Planned and Executed the International Women's Day Campaign, earning 98.3% views on an interview held with the company's Group Executive Director, Corporate Services. - Planned and executed a campaign for the company's internal social network (Office 365, Yammer), earning 80% employee sign up (from 48 staff members on the platform to 234 staff members).
Marketing & Corporate Comms. Trainee | Alpha Mead Facilities And Management Services
June, 2017 - January, 2018
Worked under the supervision of the Brand & Communication Manager to develop and deploy external communications. Accomplishments: - Created content for marketing material and digital communication. - Managed the social media pages of Alpha Mead Training Centre (AMTC) and achieved 32.5% followers increase on AMTC twitter account. - Designed and implemented the digital marketing plan for the AMTC Facilities Management Master Class held in Ghana, achieved an increase of 13.3% attendance from previous training held in Ghana. - Introduced an alumni group for all AMTC trainees called Professional Facility Managers, as a community marketing initiative. - Appointed as the Corrective Action Manager (CAM) for the department, following up with every member of the department to close out tasks assigned to them.