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kelvincharles20
Kelvincharles20

Digital Marketer

kelvincharles20
Kelvincharles20
From:
Tanzania
Member since:
September 21, 2021
Last seen:
11 months ago
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Hourly: $∞ Daily: $∞
Monthly: $∞ Contract:Available
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Digital Marketer

Experienced Digital Marketer with a demonstrated history of working in the media production industry and Gambling Company (Online sports betting and Casio). Skilled in Computer Science, IT Service Management, Data Science, Sales and marketing, Microsoft Excel, and Strategic Planning. I am working at WinPrincess under Princess Leisure T Ltd as the Marketing manager and my role is to ensure WinPrincess is a leader in a Tanzanian gambling Digital space, More so, I have worked at Mwananchi Communications Ltd as A Digital Business Executive since February, 2016 up to April, 2020 and general role is continuous review, and execution of social media and websites marketing efforts, media consultancy and selling best advertising options for various brands. More So, I have worked As a part time since September 2019 to April 2020, as a Social media manager and Content creation manager for an International Company called Go Travel Unlimited that has HQ in China with A brand name called Aviasales. And I have always been able to meet my deadline despite being the part time job. Further More I am Social Media Manager, Copywriter and a content manager for both online and offline platforms and Currently working for the gambling company as a digital marketing manager since Mid-April 2020 up to date.

Education / Certificates

Bachelor Degreee In Science In Computer Science | Institute Of Finance Management

2012 | 2015

Employment History

Marketing Manager (Digital Focused) | Princess Leisure T Ltd- Winprincess Brand

April, 2020 - Till Date

I am employed at WinPrincess Tanzania (Gambling company) as a digital Marketing manager and I do the following Tasks:- • Plan and execute all marketing Strategies, including Media Buying, SEO/SEM, marketing database, email, social media and display advertising campaigns, Google Ads Implementation Outdoor ads plan and Affiliate management. • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Evaluate current trending technologies and Apply them to WinPrincess brand • Collaborate with agencies and other vendor partners ie Influencers


Digital Content Manager -Part Time | Go Travel Unlimited-aviasales

September, 2019 - April, 2020

I worked As a part time since September 2019, as a Social media manager and Content creation manager for an International Company called Go Travel Unlimited that has HQ in China with A brand name called Aviasales. Furthermore I found the best platforms to push the brand in to Tanzanian Market and main focus are digital platforms since the product is an App and website for flight ticket booking online platform. (Media planning) And was always able to meet my deadline despite being the part time job. More So, I Worked directly with Finance department to initiate payments for Influencers and Bloggers.Also I was Responsible for creating creative content for posting on Social media pages.


Marketing Manager (Digital Focused) | Princess Leisure T Ltd- Winprincess Brand

April, 2020 - Till Date

I am employed at WinPrincess Tanzania (Gambling company) as a digital Marketing manager and I do the following Tasks:- • Plan and execute all marketing Strategies, including Media Buying, SEO/SEM, marketing database, email, social media and display advertising campaigns, Google Ads Implementation Outdoor ads plan and Affiliate management. • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Evaluate current trending technologies and Apply them to WinPrincess brand • Collaborate with agencies and other vendor partners ie Influencers


Digital Content Manager -Part Time | Go Travel Unlimited-aviasales

September, 2019 - April, 2020

I worked As a part time since September 2019, as a Social media manager and Content creation manager for an International Company called Go Travel Unlimited that has HQ in China with A brand name called Aviasales. Furthermore I found the best platforms to push the brand in to Tanzanian Market and main focus are digital platforms since the product is an App and website for flight ticket booking online platform. (Media planning) And was always able to meet my deadline despite being the part time job. More So, I Worked directly with Finance department to initiate payments for Influencers and Bloggers.Also I was Responsible for creating creative content for posting on Social media pages.


Digital Business Executive | Mwananchi Communications Ltd

February, 2015 - April, 2020

I was employed at Mwananchi Communications Ltd (a media production company) as a Digital Business Executive under the Advertising/marketing department. I do the following tasks at Mwananchi Communications Ltd:- • Selling best advertising options(print & digital) to various organizations/companies, and ensuring value creation to both ends(Mwananchi and the client as well) • Media Consultancy- Advising clients on the suitable platforms to advertise their products depending on the target audience. i.e Youtube , Web banners, Social media, Google ads, Offline(Print ads) • Execution of social media marketing efforts • Continuous Review and active management of Mwananchi websites and other online assets like Social media pages. • Assist in website and systems maintenances of the digital platforms • Creation and execution of sms and email based marketing campaigns. • Execution of search engine optimization on a continuous basis. • End to end execution of marketing projects and campaigns, including ideation, creation of collaterals, and distribution of collaterals in various media and measurement and analysis of impact. • Ensuring I am meeting my sales budget and deadlines, customer care calls to ensure of client service satisfaction and selling my weekly work plans to my line managers and ensuring I work abiding by the plan.

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